Tobacco Harm Reduction works.
Countries like the USA 🇺🇸, New Zealand 🇳🇿 and Sweden 🇸🇪 have all slashed smoking rates by embracing alternative products.
Review the Evidence. Join the Conversation.
We are making the case for A Better Tomorrow™ by striving towards a smokeless world.
A world where Tobacco Harm Reduction is both understood and accepted.
Review the Evidence. Join the Conversation. Download Omni™.
🇯🇵 Since 2016, Japan’s cigarette sales have dropped by 47.5%.
How did that happen? Many adult smokers in Japan switched to less risky alternatives, fueled by the rise of heated products.
Visit our website for more real-world examples of harm reduction in action.
At COP11, decisions made today could shape public health for decades.
We want to see these three priorities on the table:
1. Evidence-based policies grounded in science
2. Better access to safer alternatives
3. Collaboration across regions to share progress and results.